Marketing Glossary
All those terms explained!
A
A/B Tests
Abandoned Cart
Above the fold
Access
Acquisition cost
Ad Copy
Ad Network
Ad swap
AdSense
Advertising Budget
Advertorial
Affiliate
Affiliate Marketing
Affiliate Network
Affirmative consent
Alert
Alias
Alt Text
Anchor Text
AOL
Application Program Interface (API)
Application Service Provider (ASP)
ASP
Attachment
Audience Segmentation
Authentication
Autoresponder
B
B-to-B
B-to-C
B2B
B2C
Back-end
Backlinks
Banner Ad
Bayesian filter
BIMI
Bing Ads
BITNET
Black Hat SEO
Blacklist
Block
Blog
Bonded Sender
Bounce
Bounce handling
Bounce message
Bounce Rate
Bounces
Brand
Brand Identity
Brand Image
Brand Manager
Breadcrumbs
Broadcast
Bulk folder (also junk folder)
C
Call to Action (CTA)
CAN-SPAM
Canonical URL
Catch-all
Cell
CGI
Challenge-Response
Challenge-response system
Classified Advertising
Click-Through Rate (CTR)
Click-through tracking
clickthrough & clickthrough tracking
Co-registration
Commercial email
Conditional blocks
Confirmation
Confirmed opt-in
Contact Form
Content
Content Marketing
Conversion
Conversion Rate
Conversion Rate Optimization (CRO)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
CPA
CPC
CPM
Creative
Creatives
CRM
Cross-campaign profiling
Cross-post
CSS
CTR
Customer Acquisition Cost (CAC)
Customer Data Platform
Customer Journey
D
Database Management System
Dedicated Server
Deduplication (deduping)
Deliverability
Delivery tracking
Denial-of-service attack (DOS)
Deploy
Digest
Digital Marketing
Direct Mail Marketing
Direct Marketing
Discussion group
Display Ads
Distribution Channel
DMARC
DNS
Domain
Domain name
Domain Name System
Domain Throttling
DomainKeys
Double opt-in
Download
Drip Campaign
Dropshipping
Dynamic content
E
E-commerce
E-commerce Website
ECOA
Effective rate
Email
Email address
Email appending
Email Automation
Email bounces
Email client
Email Domain
Email Filter
Email Friendly Name Aka Display Name, From name.
Email harvesting
Email header
Email List
Email Marketing
Email Newsletter
Email Prefix
Email Vendor
End User
Enhanced whitelist
Error 404
Event triggered email
Extensible Markup Language (XML)
Eye Tracking
Ezine (also e-zine)
F
Facebook Ads
Facebook Ads Manager
Facebook Business Page
Facebook Profile
False positive
FCC
Featured Snippet
Filter
Firewall
Footer
Forward (also Forward to a Friend)
Forward DNS Lookup
FQDN
Freeware
From
FTC
FTP
Full-service provider
G
Gateway
Gmail
Goodbye message
Google Ads
Google Algorithm
Google Analytics
Google My Business
Google Remarketing
Google Search Console
Gross Rating Points
H
H1
Hard Bounce
Hashtag
Header
Heat Map
Host
Host name
House list
Hreflang Tags
HTML
HTML message
HTTP (HTTPS)
Hygiene
Hyperlink
I
Iframe
IMAP
Impression
In-house list
Inbound Marketing
Index Page
Instagram Ads
Integrated Marketing
Internet
Intranet
IP Address
ISP
J
JavaScript
Joe job
K
Key Success Factors
Keyword
Keyword Density
KPI
L
LAN
Landing Page
Leads
LinkedIn Advertising
LinkedIn Profile
Linkrot
List
List Broker
List fatigue
List host
List hygiene
List management
List owner
List rental
List sale
M
Mail bomb
Mail loop
Mail-merge
Mailing list
mailto
Mainframe
Market Share
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Mix
Marketing Objectives
Marketing Research
Merge-purge
Meta Description
Meta Keywords
Meta Tags
MIME
Moderated list
MSP
MTA
MUA
Multi-part MIME
Multi-threading
Multipart/alternative
MX
N
Narrowcasting
Nofollow
Nonprofit Marketing
Nth name
O
ODBC
Offload
Omnichannel Marketing
Open rate
Open relay
Open-relay
Open-up rate
Open-up tracking
Operating system
Opt-in
Opt-out
Organic Search
Out-of-office replies
Outsourcing
P
Paid Search
Pass-along
Pay-Per-Click (PPC)
PDF
Permission
Personalization
Personalized Marketing
Personalized Product Recommendations
PGP (Pretty Good Privacy)
Phishing
Plain text
POP
Postmaster
Preferences
Preview pane
Privacy
Privacy policy
Product Differentiation
Product Lifecycle
Product Positioning
Product Range
Promotional Mix
Promotions
Protocol
Psychographics
Q
Quality Score
Query
Questionnaire
Queue
R
Read email
Redirect
Referral
Registration
Relationship email
Reply-to
Responsive Web Design
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Return Rate
Reverse DNS
Reverse DNS Lookup
Rich Media
Robots.txt
Router (Routing System)
RSS
S
Scalability
Schema Markup
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Engine Results Page (SERP)
Search Engines
Search Query
Seed emails
Segment
Select
Selective Unsubscribe
Sender ID
Sender Policy Framework (also SPF)
Sent emails
Server
Server
Shared server
Shareware
Signature
Signature file
Sitelink
Sitemap XML
SMTP
Snail mail
Sniffing
Social Media Marketing
Soft Bounce
Solo mailing
Spam
Spamcop
SPF
Sponsorship swap
Spoofing
SSL
Streaming media
Subject line
Subscribe
Subscriber
Suppression file
T
Tags
Target Audience
Targeting
TCP / IP
Test
Text newsletter
Thank-you page
Throttling
Title Tag
Tracking
Tracking Code
Transactional email
Twitter Advertising
U
UCE
Uniform Resource Locator (URL)
Unique Reference Number
Unique Selling Proposition
Unique Visitors
Unsubscribe
URL
URL (Uniform Resource Locator)
User Experience (UX)
User Interface
User Interface (UI)
V
Vendor
Verification
Video e-mail
Viral marketing
Virtual hosting
Virus
Vision Statement
W
Web bug (also Web beacon)
Welcome Email
Welcome message
White Hat SEO
Whitelist
Wireframe
Word-of-Mouth Marketing (WOM Marketing)
Worm
Worm
X
XML
Y
Yahoo Advertising
YouTube Advertising