Whatever appears in the email recipient’s inbox as your visible “from” name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook. Note – this is not the actual “from” contained in the header (see below) and may be different than the email reply address. Easy to fake. Aka Email Friendly Name.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
