KB Glossary: FTC

FTC

The Federal Trade Commission (FTC) is tasked with promoting competition in the United States marketplace and protecting consumers. In the world of e-commerce and digital marketing, the FTC is responsible for providing rules and guidance around online advertising, which it refers to as the “rules of the road.” It enforces the CAN-SPAM Act to ensure email marketing isn’t misleading or harassing.

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Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.