Not measurable. Only opens and clicks are measureable in any way. You can never know if a recipient simply read your message.
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Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.
