A message format that includes both text and HTML versions. Recipients can then open the message in their preferred format.
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There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
