KB Glossary: Google Analytics

Google Analytics

A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse. Google Analytics can be connected to Google Ads to learn which campaigns are driving the most traffic and converting casual visitors into customers. Additionally, the platform offers rich insights about your audience, such as terms they use to search and location data.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.