A list of email addresses that a company has gathered through previous customer contacts, Web sign-ups or other permission-based methods. In-house lists typically generate higher conversion rates than rented lists.
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
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