The disreputable and often illegal act of falsifying the sender email address to make it appear as if an email message came from somewhere else.
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
