The disreputable and often illegal act of falsifying the sender email address to make it appear as if an email message came from somewhere else.
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Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
