KB Glossary: Deduplication (deduping)

Deduplication (deduping)

The process of removing identical entries from two or more data sets such as mailing lists. AKA merge/purge. Delivered email:  Number of emails sent minus the number of bounces and filtered messages. A highly inexact number because not all receiving ISPs report accurately on which email didn’t go through and why not.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.