Your business’s home on Facebook. At a minimum, it includes a name, description, profile, cover photo, and a call to action (CTA) such as “visit our website” or “give us a call.” These pages can include images, videos, and text about your brand and products. They can also be promoted like ads to help you find new followers. Business hours, location details, and even shopping widgets can be added to your Facebook business page to encourage followers to take specific actions.