The email address that receives messages sent from users who click “reply” in their email clients. Can differ from the “from”address which can be an automated or unmonitored email address used only to send messages to a distribution list. “Reply-to” should always be a monitored address.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
