An area at the end of an email message or newsletter that contains information that doesn’t change from one edition to the next, such as contact information,the company’s postal address or the email address the recipient used to subscribe to mailings. Some software programs can be set to place this information automatically.

Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.