Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram. Best practices for social media marketing include creating interesting content that links back to your website as well as publicly replying to questions and comments. Posts can be organic, meaning you don’t pay anything to “boost” them, or they can be promoted with media dollars.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.