A short description of a company’s goals for the future. Vision statements tend to be highly aspirational, serving to motivate employees while guiding day-to-day decision making. Vision statements (future goals) are often paired with mission statements (today’s goal) and value statements (how a company goes about reaching all of its goals).
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
