KB Glossary: Database Management System

Database Management System

A database system that provides possibilities for users to connect LISTSERV® to a database back-end and, hence, send out personalized messages to customers, according to their demographic information and preferences.

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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3 Quick And Easy Ways To Build A Profitable Opt-In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept