Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email, and social post. In an A/B test, half of your audience automatically receives “version A” and half receives “version B.” The performance of each version is based on conversion rate goals such as the percentage of people who click on a link, complete a form, or make a purchase.
Building and managing an opt in list for a website
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing
