also known as transactive email. A creative format where the recipient can enter a transaction in the body of the email itself without clicking to a web page first. Transactions may be answering a survey, or purchasing something.
![Confused shocked beautiful young woman looking at tablet computer](https://cdn.igeniushost.com/sendoffice/images/confused-shocked-beautiful-young-woman-looking-at-tablet-computer-wpp1671217493983-754x583.jpg.webp)
Advertise Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.