KB Glossary: Preview pane

Preview pane

The window in an email client that allows the user to scan message content without actually clicking on the message. See open rate.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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