Knowledge Base: Subscriber Management

Here you will set default list options for behavior on user subscription or subscription. You may want to read Levels of Permission article to understand the concept better.

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Creating Lists

Here you will create your list. Then you can add subscribers to your list (or potential subscribers can subscribe to your list through subscription form).
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Single Opt-In vs. Double Opt-In

Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.
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Setup and Edit Your Lists

Everything you need to know and set-up for your lists. Segmentation, Forms, Email Verification, Import, Export, Email Templates, etc...
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What Metrics Should I Track For Email Marketing?

The best way to know if what you’re doing is working is to analyze the results. Email marketing statistics should drive your decisions when making adjustments.
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