KB Glossary: Tracking Code

Tracking Code

A small piece of JavaScript placed on a website that sends data to Google Analytics. The tracking code is what enables Google Analytics to report information about your audience, including how they got to your website, how long they stayed, and what they did while they were there.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.