The reason people should buy your product or services according to your marketing and advertising. In any ad, your unique selling proposition can be summed up as “buy X, and you’ll get Y.” For example: “Buy these sneakers, and you’ll run faster.”

The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.