Where many email clients send messages that appear to be from spammers or contain spam or are from any sender who’s not in the recipient’s address book or contact list. Some clients allow the recipient to override the system’s settings and direct that mail from a suspect sender be sent directly to the inbox. E.g., Yahoo!Mail gives recipients a button marked “Not Spam” on every message in the bulk folder.
Combining Email Marketing with Other Types of Marketing
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.