A list of email addresses that your business can send marketing emails to. Email lists are usually segmented—or broken into smaller groups based on their interests or behaviors—so you can customize your messaging to be more relevant, interesting, and effective. To create them, you can collect email addresses at the time of purchase, through pop-up forms on your website, and a variety of other simple tactics.

Building and managing an opt in list for a website
Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing