Twitter’s advertising platform. Twitter ads are tweets that are promoted to a specific target audience. Since they are tweets, they can include text, images, video, or polls. Character count restrictions also still apply. You can target your ads to people based on their location, interests, or who they follow. When you optimize Twitter, it can help you gain followers and get engagements, such as likes and retweets. It can also drive traffic to your website or increase brand awareness.