A Portable Document Format (PDF) is a file that looks like a printed document and is compatible across computer systems. Adobe Systems developed the .pdf format, which allows people to view, download, save, share, and print the file regardless of their computers’ operating systems or software. Business-to-business (B2B) promotions such as white papers and e-briefs are typically provided to prospects and customers in a PDF.

The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.