KB Glossary: PDF

PDF

A Portable Document Format (PDF) is a file that looks like a printed document and is compatible across computer systems. Adobe Systems developed the .pdf format, which allows people to view, download, save, share, and print the file regardless of their computers’ operating systems or software. Business-to-business (B2B) promotions such as white papers and e-briefs are typically provided to prospects and customers in a PDF.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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