KB Glossary: Marketing Automation

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed advertising options and optimize accordingly. Instead of a person (let’s call her “Joan”) having to zig every time a customer zags…Joan can determine the strategy that a marketing automation platform should execute upfront.

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