The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines. For contrast, see: paid search.
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Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.