KB Glossary: Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Changes made to the content and structure of a website to improve ranking on a search engine results page (SERP). Search engines recommend search engine optimization (SEO) efforts that benefit both the user and page’s ranking (white hat SEO). These include the use of relevant keywords in headlines (H1) and subheads, “friendly” URLs with keywords rather than strings of numbers, and schema markup to make results richer and more detailed.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.