KB Glossary: Unique Reference Number

Unique Reference Number

A unique number assigned to a list member, usually by the email-broadcast software, and used to track member behavior (clicks, subscribes, unsubscribe) or to identify the member to track email delivery.

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Caucasian businessman use of mobile phone for sending audio message in the city of Hong Kong

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Confused shocked beautiful young woman looking at tablet computer

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.