KB Glossary: Nonprofit Marketing

Nonprofit Marketing

Marketing with objectives that advance a nonprofit organization’s cause versus driving a business’s profitability. This is also referred to as “cause marketing.” Common goals for nonprofit marketing initiatives include raising awareness, increasing donations, and growing the number of volunteers.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.