Using demographics and related information in a customer database to select the most appropriate recipients for a specific email campaign
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
