The number of times a keyword is used on a web page out of the total number of words on the page. Let’s say your keyword is “handmade quilt.” The formula would be: number of “handmade quilt” / total number of words, x 100. If your page includes “handmade quilt” 10 times, and your page has 300 total words, your keyword density for “handmade quilt” is 3%. The higher your keyword density, the higher search engines will rank your page for relevance. Just avoid “keyword stuffing.”
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.