A message that doesn’t get delivered promptly is said to have bounced. Emails can bounce for more than 30 reasons: the email address is incorrect or has been closed; the recipient’s mailbox is full, the mail server is down, or the system detects spam or offensive content. See hard bounce and soft bounce.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
