KB Glossary: Integrated Marketing

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and product catalogs all work in the same direction toward your marketing objectives. One example is making your call to action (CTA) consistent across all online and offline tactics for a particular campaign.

Back to Marketing Glossary | Home

Caucasian businessman use of mobile phone for sending audio message in the city of Hong Kong

Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

Confused shocked beautiful young woman looking at tablet computer

Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Influencer Marketing, Concept of Information and Influence Propagation in Social Networks

Building an Opt-In List, Building Relationships

If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.