When a hotlink is included in an email, a clickthrough occurs when a recipient clicks on the link. clickthrough tracking refers to the data collected about each clickthrough link, such as how many people clicked it, how many clicks resulted in desired actions such as sales, forwards or subscriptions.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
