KB Glossary: clickthrough & clickthrough tracking

clickthrough & clickthrough tracking

When a hotlink is included in an email, a clickthrough occurs when a recipient clicks on the link. clickthrough tracking refers to the data collected about each clickthrough link, such as how many people clicked it, how many clicks resulted in desired actions such as sales, forwards or subscriptions.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.