An ad extension that places more than 1 link in a paid search ad. For example, beyond your standard ad copy and call to action, you could add a link to your current sales page or your store hours page. Sitelinks are typically free to use. And just like any other pay-per-click (PPC) ad, they don’t incur a charge unless someone clicks on the link.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
