Knowledge Base: Creating Emails

Learn how to create lists and segmentation.

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Single Opt-In vs. Double Opt-In

Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.
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Setup and Edit Your Lists

Everything you need to know and set-up for your lists. Segmentation, Forms, Email Verification, Import, Export, Email Templates, etc...
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Email Spam Words to Avoid

Email key When writing your email subject lines, you want to avoid: Over-sensationalizingOver-promisingUsing strange formatting to “stand out” in the recipient’s inbox Next time you sit down to write an email subject line, consult the exhaustive list below. In fact, you might want to bookm...
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