KB Glossary: Effective rate

Effective rate

Metric that measures how many of those who opened an email message clicked on a link, usually measured as unique responders divided by unique opens.

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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