KB Glossary: Shared server

Shared server

An email server used by more than one company or sender. Shared servers are less expensive to use because the broadcast vendor can spread the cost over more users. However, senders sharing a server risk having emails blocked by major ISPs if one of the other users does something to get the server’s IP address blacklisted. See dedicated server.

Back to Marketing Glossary | Home

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.