A Google Ads metric that rates how relevant your pay-per-click (PPC) ads and landing pages are to your chosen keywords. Google doesn’t reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected click-through rate (CTR), and landing page experience. If you want to improve your Quality Score, Google recommends optimizing your ads and landing pages as well as revisiting your keyword strategy.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.