KB Glossary: Spamcop

Spamcop

A blacklist and IP-address database, formerly privately owned but now part of the email vendor Ironport. Many ISPs check the IP addresses of incoming email against Spamcop’s records to determine whether the address has been blacklisted due to spam complaints.

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Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

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Building Your Business with an Opt-in List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

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Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.