Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a heat map. Marketers use this data to strategically place elements, such as call-to-action buttons, where they are most likely to be seen and clicked on.
![Confused shocked beautiful young woman looking at tablet computer](https://cdn.igeniushost.com/sendoffice/images/confused-shocked-beautiful-young-woman-looking-at-tablet-computer-wpp1671217493983-754x583.jpg.webp)
Advertise Do not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.