Knowledge Base: Legal

Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent, is a necessary foundation for communication that people want and expect to receive on a continuous basis.

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Legal Obligations in US, Canada and EU

SendOffice is a proponent of explicit prior permission (opt-in) and strongly recommends double opt-in (subscription confirmation), even if this is not required by legislation. For best results, always follow email marketing best practices and check the national legislation in each country before en...
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Levels of Permission

Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent, is a necessary foundation for communication that people want and expect to receive on a continuous basis. It's easy to see why giving people power over the email messages...
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Single Opt-In vs. Double Opt-In

Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.
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