Knowledge Base: Legal

SendOffice is a proponent of explicit prior permission (opt-in) and strongly recommends double opt-in (subscription confirmation), even if this is not required by legislation. For best results, always follow email marketing best practices and check the national legislation in each country before en...

Permission to send email to your subscribers comes in many forms, ranging from weak to strong. Obtaining permission, or consent, is a necessary foundation for communication that people want and expect to receive on a continuous basis. It's easy to see why giving people power over the email messages...

Single opt-in maximizes list growth in exchange for taking on higher deliverability risks, while double opt-in minimizes deliverability risks in exchange for slower list growth.