A Google marketing program that pays website publishers for allowing relevant ads from Google to run on their sites automatically. Keywords determine relevance. The ads can include text, images, and video. They are designed to be high quality but unobtrusive to the website’s content across desktop and mobile devices. Publishers have some control in rejecting ads they don’t like and prioritizing ads they like best. Payment to publishers is usually on a pay-per-click (PPC) basis.
The 3 Things To Avoid When Emailing Your List
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.
