The actual purchase of a mailing list along with the rights to mail it directly. Permission can only be “sold” if the subsequent mailings continue to match the frequency, brand name, content, and “from” of the past owner’s mailings — and even then this is a somewhat shaky procedure on the spam-front. You are in effect buying a publication, and not just a list.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
