The products of copywriters, graphic designers, and other creative advertising people—or simply the people themselves. If you’re looking at layouts, or mock-ups, of marketing emails, landing pages, or display ads, you’re looking at creatives—or simply “creative.” When finalized, these pieces may be called “creatives” or digital “assets.” If you’re looking at the people who imagined them, you’re looking at creatives, too.
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
