KB Glossary: False positive

False positive

A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient’s anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate.

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

marketing manager making marketing distribution channels plan

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.