KB Glossary: Click-through tracking

Click-through tracking

The process of tracking how many recipients clicked on a particular link in an email message. This is commonly done to measure the success of email marketing campaigns.

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs.

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Advertise Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.

Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off.