KB Glossary: Opt-out

Opt-out

A specific request to remove an email address from a specific list, or from all lists operated by a single owner. Also, the process of adding an email addresses to lists without the name’s pre-approval, forcing names who don’t want to be on your list to actively unsubscribe.

Back to Marketing Glossary | Home

Let's Start Building Your Audience

Create a FREE account now and generate more leads:

Have questions? Search our knowledgebase.