KB Glossary: Direct Marketing

Direct Marketing

Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting a website to learn more and buy the product. Email marketing and direct mail marketing are 2 common types of direct marketing.

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Man With Digital Tablet Reading E-Mail Message Online Sitting Outdoor

Effective Email Marketing

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If you aim for success, you must do everything within your means to achieve that. You just donít go on sitting there in your house complaining about not getting as much profit as you expect.